Nitin Mehta

Nitin Mehta

University of Toronto - Toronto / Canada
Business & Management / Marketing
AD Scientific Index ID: 662637
person_outline Nitin Mehta's MOST POPULAR ARTICLES
1-) Price uncertainty and consumer search: A structural model of consideration set formation Marketing science 22 (1), 58-84, 2003
2-) Models of multi-category choice behavior Marketing letters 16, 239-254, 2005
3-) Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions Marketing Science 27 (3), 334-355, 2008
4-) Frontiers: Can an artificial intelligence algorithm mitigate racial economic inequality? An analysis in the context of Airbnb Marketing Science 40 (5), 813-820, 2021
5-) Investigating consumers’ purchase incidence and brand choice decisions across multiple product categories: A theoretical and empirical analysis Marketing Science 26 (2), 196-217, 2007