Nittaya Wongtada

Nittaya Wongtada

National Institute of Development Administration - Bangkok / Thailand
Business & Management / Marketing
AD Scientific Index ID: 437251
สถาบันบัณฑิตพัฒนบริหารศาสตร์
person_outline Nittaya Wongtada's MOST POPULAR ARTICLES
1-) Counterfeit purchase intentions: role of lawfulness attitudes and product traits as determinantsVV Cordell, N Wongtada, RL Kieschnick JrJournal of Business Research 35 (1), 41-53, 19967231996
2-) Street vending phenomena: A literature review and research agendaN WongtadaThunderbird International Business Review 56 (1), 55-75, 2014792014
3-) Developing and validating affinity: A new scale to measure consumer affinity toward foreign countriesN Wongtada, G Rice, SK BandyopadhyayJournal of International Consumer Marketing 24 (3), 147-167, 2012612012
4-) Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption: A case of micro businessesT Pipitwanichakarn, N WongtadaAsia Pacific Journal of Marketing and Logistics 33 (6), 1415-1436, 2021672021
5-) An investigation of self-efficacy and environmentally concerned behavior of Thai consumersG Rice, N Wongtada, O LeelakulthanitJournal of International Consumer Marketing 9 (2), 1-19, 1996651996