Njabulo Mkhize

Njabulo Mkhize

University of South Africa - Pretoria / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5296822
Universiteit van Suid-Afrika
person_outline Njabulo Mkhize's MOST POPULAR ARTICLES
1-) Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: the moderating role of technology anxietyDK Maduku, M Mpinganjira, NP Rana, P Thusi, A Ledikwe, NH MkhizeJournal of Retailing and Consumer Services 71, 103208, 2023282023
2-) Consumer cooperation in sustainability: The green gap in an emerging marketN Mkhize, D EllisPromoting global environmental sustainability and cooperation, 112-135, 2018172018
3-) Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigationDK Maduku, NP Rana, M Mpinganjira, P Thusi, NHB Mkhize, A LedikweAsia Pacific Journal of Marketing and Logistics, 202472024
4-) Influencing the adoption of microgeneration technologies using the theory of planned behaviourNH MkhizeSouth African Journal of Business Management 52 (1), 9, 202162021
5-) Exploring the relationships between antecedents of online purchasing behaviorR Mathaba, N MkhizeManagement Dynamics 184, 201842018