Noah Vanbergen

Noah Vanbergen

University of Cincinnati - Cincinnati / United States
Business & Management / Marketing
AD Scientific Index ID: 5218037
person_outline Noah Vanbergen's MOST POPULAR ARTICLES
1-) Loss of control and self-regulation: The role of childhood lessons Journal of Consumer Research 43 (4), 534-548, 2016
2-) Product entitativity: How the presence of product replicates increases perceived and actual product efficacy Journal of Consumer Research 47 (2), 192-214, 2020
3-) More rational or more emotional than others? Lay beliefs about Decision‐Making strategies Journal of Consumer Psychology 32 (2), 274-292, 2022
4-) The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication Journal of Business Research 156, 113531, 2023
5-) Fooled by success: How, why, and when disclosures fail or work in mutual fund ads Journal of public policy & marketing 41 (1), 54-71, 2022