Noemi Sinkovics Pezderka

Noemi Sinkovics Pezderka

University of Auckland - Auckland / New Zealand
Business & Management / Business Administration
AD Scientific Index ID: 51632
person_outline Noemi Sinkovics Pezderka's MOST POPULAR ARTICLES
1-) Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and AustriaCLE Liu, RR Sinkovics, N Pezderka, P HaghirianJournal of Interactive Marketing 26 (1), 21-32, 20123512012
2-) The role of social value creation in business model formulation at the bottom of the pyramid–implications for MNEs?N Sinkovics, RR Sinkovics, M YaminInternational Business Review 23 (4), 692-707, 20142812014
3-) The internet as an alternative path to internationalization?N Sinkovics, RR Sinkovics, B Jean RJInternational Marketing Review, 20132572013
4-) Pattern matching in qualitative analysisN SinkovicsThe sage handbook of qualitative business and management research methods …, 20183412018
5-) A perspective on using partial least squares structural equation modelling in data articlesCM Ringle, M Sarstedt, N Sinkovics, RR SinkovicsData in Brief 48, 109074, 20233062023