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Norzalita Aziz
Universiti Kebangsaan Malaysia - Bangi / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 463261
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Norzalita Aziz's MOST POPULAR ARTICLES
1-)
How will market orientation and external environmnet influence the performance among SMEs in the agri-food sector in Malaysia? - N Abd Aziz, N Mohd Yasin
2-)
Analyzing the brand equity and resonance of banking services: Malaysian consumer perspective - N Abd Aziz, NM Yasin
3-)
Exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: SME (exporters) perspectivesNA Aziz, NA OmarJournal of Business Economics and Management 14 (sup1), S257-S278, 2013822013
4-)
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from MalaysiaN Asiah Omar, C Aniza Che Wel, N Abd Aziz, S Shah AlamMeasuring Business Excellence 17 (1), 33-50, 2013822013
5-)
Retail Loyalty Programs in Malaysia: The Relationship of Equity, Value, Satisfaction, Trust, and Loyalty among CardholdersNA Omar, SS Alam, NA Aziz, MA NazriJournal of Business Economics and Management 12 (2), 332-352, 2011802011
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