Nuoya Chen

Nuoya Chen

Southern University of Science & Technology - Shenzhen / China
Business & Management / Marketing
AD Scientific Index ID: 4932630
南方科技大学
person_outline Nuoya Chen's MOST POPULAR ARTICLES
1-) To err is human: Tolerate humans instead of machines in service failure N Chen, S Mohanty, J Jiao, X Fan Journal of Retailing and Consumer Services 59, 102363, 2021 262021
2-) The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapesN Chen, JJ Jiao, X Fan, SK LiJournal of Business Research 136, 612-629, 2021202021
3-) SNS use leads to luxury brand consumption: evidence from ChinaW Wang, N Chen, J Li, G SunJournal of Consumer Marketing, 2021202021
4-) Deriving Happiness through Extraordinary or Ordinary Brand Experiences in Times of COVID‐19 ThreatJ Jiao, FC Lu, N ChenJournal of Consumer Affairs, 202252022
5-) Loss framing increases entity theorists’ vaccine uptakeS Li, N Chen, E Chan, Y GuoInternational Journal of Research in Marketing, 2024