Oded Gur-Arie

Oded Gur-Arie

Adrian College - Adrian / United States
Others
AD Scientific Index ID: 3925740
person_outline Oded Gur-Arie's MOST POPULAR ARTICLES
1-) Identification and analysis of moderator variablesS Sharma, RM Durand, O Gur-ArieJournal of marketing research 18 (3), 291-300, 198125301981
2-) Affirmative disclosure: long-term monitoring of residual effectsTC Kinnear, JR Taylor, O Gur-ArieJournal of Public Policy & Marketing 2 (1), 38-45, 1983311983
3-) Attitudinal and normative dimensions of opinion leaders and nonleadersOG Arie, RM Durand, WO BeardenThe Journal of Psychology 101 (2), 305-312, 1979281979
4-) Validity assessment in covariance structure analysis via selection proceduresC Fornell, O Gur-ArieResearch methods and causal modeling in marketing, 253-258, 1983271983
5-) Cognitive Differentiation: A Moderator of Behaviorial IntentionsRM Durand, DG ArieN. Beckwith et al., Fall Conference Preceedings, Chicago, American Marketing …, 197981979