Ofer Mintz

Ofer Mintz

University of Technology Sydney - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 54778
person_outline Ofer Mintz's MOST POPULAR ARTICLES
1-) What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?O Mintz, IS CurrimJournal of marketing 77 (2), 17-40, 20132892013
2-) The right metrics for marketing-mix decisionsO Mintz, TJ Gilbride, P Lenk, IS CurrimInternational Journal of Research in Marketing 38 (1), 32-49, 202130*2021
3-) Managerial metric use in marketing decisions across 16 countries: A cultural perspectiveO Mintz, IS Currim, JBEM Steenkamp, M de JongJournal of International Business Studies 52, 1474-1500, 2021352021
4-) How Information Accessed at the Point of Purchase Impacts Inferences from Consumer Choice Models: Insights from a Durable Product E-Commerce WebsiteIS Currim, O Mintz, S SiddarthJournal of Interactive Marketing 29 (1), 11-25, 201535*2015
5-) When Does Metric Use Matter Less?: How Firm and Managerial Characteristics Moderate the Relationship between Metric Use and Marketing Mix PerformanceO Mintz, IS CurrimEuropean Journal of Marketing 49 (11/12), 1809-1856, 2015322015