Olabode Ogunbodede

Olabode Ogunbodede

University of the West of England - Bristol / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5320760
person_outline Olabode Ogunbodede's MOST POPULAR ARTICLES
1-) Value co‐creation and co‐destruction behaviour: Relationship with basic human values and personality traitsO Ogunbodede, S Papagiannidis, E AlamanosInternational journal of consumer studies 46 (4), 1278-1298, 2022262022
2-) Co-destruction & Co-creation of Value: The Influence of Basic Values, Traits, Motives and Benefits on Consumer Behaviour and ChoiceOE OgunbodedeNewcastle University, 20212021
3-) Value Co-creation and Co-destruction Behaviour: Relationship with Basic Human ValuesO Ogunbodede, S Papagiannidis, E AlamanosProceedings of the European Marketing Academy 49, 63425, 20202020
4-) Value Co-creation and Co-destruction Behavior in Virtual Communities–Influence of Personality TraitsOE Ogunbodede, S Papagiannidis, E Alamanos19th International Conference on Electronic Business (ICEB 2019), 20192019
5-) Value Co-creation and Co-destruction: The Influence of Human Basic Values and Personality Traits on Consumer Choices.O Ogunbodede, S Papagiannidis, E AlamanosBritish Academy of Management Conference 2019, 20192019