Oladipupo Ajeyalemi

Oladipupo Ajeyalemi

University of Lagos - Lagos / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 5072109
person_outline Oladipupo Ajeyalemi's MOST POPULAR ARTICLES
1-) COVID-19 uncertainties, dynamic capabilities and the strategic response of multinational enterprises Review of International Business and Strategy 33 (1), 127-153, 2023
2-) An Assessment of Consumer Perception of the Brand Personality of Globacom, Nigeria Revista Eletrônica de Negócios Internacionais (Internext) 15 (3), 128-140, 2020
3-) A Review of the Use of Aaker's Methodology Within the Brand Personality Construct: A Review of Extant Literature International Journal of Applied Business 4 (1), 35-51, 2020
4-) Low cost strategy as a remedial prescription for resuscitating Nigeria’s Ailing Domestic Airline Industry: the customers’ perspective Cite as: Ajeyalemi, OF, & Olarewaju, AD (2020). Low Cost Strategy as a …, 2020
5-) An application of Aaker’s methodology to the measurement of customer perception of brand personality of Lagos State as a tourist destination Department of Business Administration, University of Lagos, 2017