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Oliver Francis Koch
Google Inc. - California / United States
Business & Management / Marketing
AD Scientific Index ID: 4879220
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Oliver Francis Koch's MOST POPULAR ARTICLES
1-)
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage ReferralsOF Koch, A BenlianJournal of Interactive Marketing 32, 20151402015
2-)
The effect of free sampling strategies on freemium conversion ratesOF Koch, A BenlianElectronic Markets 27 (1), 67-76, 2017812017
3-)
How pull vs. push information delivery and social proof affect information disclosure in location based servicesJ Klumpe, OF Koch, A BenlianElectronic Markets 30, 569-586, 2020352020
4-)
Drivers of App Installation Likelihood – A Conjoint Analysis of Quality Signals in Mobile Ecosystems.N Siegfried, OF Koch, A BenlianInternational Conference on Information Systems (ICIS 2015), December 13-16 …, 2015242015
5-)
Business model development in IT startups–the role of scarcity and personalization in generating user feedback [forthcoming]OF KochEuropean Conference on Information Systems 23, 201512*2015
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