Oliver Koll

Oliver Koll

Universität Innsbruck - Innsbruck / Austria
Business & Management / Marketing
AD Scientific Index ID: 1422948
University of Innsbruck
person_outline Oliver Koll's MOST POPULAR ARTICLES
1-) Stakeholder marketing: Theoretical foundations and required capabilitiesB Hillebrand, PH Driessen, O KollJournal of the Academy of Marketing Science 43 (4), 411-428, 20152892015
2-) Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collagesO Koll, S Von Wallpach, M KreuzerPsychology & Marketing 27 (6), 584-602, 20102012010
3-) Win–win strategies at discount storesB Deleersnyder, MG Dekimpe, JBEM Steenkamp, O KollJournal of Retailing and Consumer Services 14 (5), 309-318, 20071002007
4-) Intended brand associations: Do they really drive consumer response?O Koll, S von WallpachJournal of Business Research 67 (7), 1501-1507, 2014872014
5-) One brand perception? Or many? The heterogeneity of intra‐brand knowledgeO Koll, S von WallpachJournal of Product & Brand Management 18 (5), 338-345, 2009782009