Oliver Müller

Universität Paderborn - Paderborn / Germany

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AD Scientific Index ID: 1786300

University of Paderborn

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Oliver Müller's MOST POPULAR ARTICLES

1-) The effect of big data and analytics on firm performance: An econometric analysis considering industry characteristicsO Müller, M Fay, J Vom BrockeJournal of Management Information Systems 35 (2), 488-509, 20184972018

2-) Augmented reality in informal learning environments: A field experiment in a mathematics exhibitionP Sommerauer, O MüllerComputers & Education 79, 59-68, 20144872014

3-) Conceptualizing smart service systemsD Beverungen, O Müller, M Matzner, J Mendling, J Vom BrockeElectronic Markets 29 (1), 7-18, 20193082019

4-) Utilizing big data analytics for information systems research: challenges, promises and guidelinesO Müller, I Junglas, J Brocke, S DebortoliEuropean Journal of Information Systems 25 (4), 289-302, 20164182016

5-) The impact of content, context, and creator on user engagement in social media marketingR Jaakonmäki, O Müller, J Vom BrockeHawaii International Conference on System Sciences, 20174072017

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