Olivier Reimann

Olivier Reimann

Zurcher Hochschule für Angewandte Wissenschaften - Zurich / Switzerland
Law / Law and Legal Studies
AD Scientific Index ID: 5125997
Zurich University of Applied Sciences
person_outline Olivier Reimann's MOST POPULAR ARTICLES
1-) How well does the OWA operator represent real preferences?O Reimann, C Schumacher, R VetscheraEuropean journal of operational research 258 (3), 993-1003, 2017272017
2-) The bias blind spot among HR employees in hiring decisionsO Thomas, O ReimannGerman Journal of Human Resource Management 37 (1), 5-22, 202392023
3-) The impact of celebrity endorsement and celebrity Co-branding on perceived quality: the role of celebrity application frequency within a brandO Reimann, U Wagner, H ReisingerAdvances in National Brand and Private Label Marketing: Fourth International …, 201732017
4-) First insights on brand attitude towards a retailer’s individual private labelsO Reimann, O Thomas, G Kucza, S SchuppisserAdvances in National Brand and Private Label Marketing: Eighth International …, 202122021
5-) The potential of co-branding as a branding strategy for premium private labels: A theoretical assessmentO Reimann, U WagnerAdvances in National Brand and Private Label Marketing: Third International …, 201622016