Olivier Toubia

Olivier Toubia

Columbia University New York - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 912070
person_outline Olivier Toubia's MOST POPULAR ARTICLES
1-) Deriving value from social commerce networks Journal of marketing research 47 (2), 215-228, 2010
2-) Intrinsic vs. image-related utility in social media: Why do people contribute content to twitter? Marketing Science 32 (3), 368-392, 2013
3-) Idea generation, creativity, and incentives Marketing science 25 (5), 411-425, 2006
4-) Polyhedral methods for adaptive choice-based conjoint analysis Journal of Marketing Research 41 (1), 116-131, 2004
5-) Fast polyhedral adaptive conjoint estimation Marketing Science 22 (3), 273-303, 2003