Olivier Trendel

Olivier Trendel

Grenoble École de Management - Grenoble / France
Business & Management / Strategic Management
AD Scientific Index ID: 1661970
Grenoble School of Management
person_outline Olivier Trendel's MOST POPULAR ARTICLES
1-) Unhealthy food is not tastier for everybody: The “healthy= tasty” French intuitionCOC Werle, O Trendel, G ArditoFood Quality and Preference 28 (1), 116-121, 20132422013
2-) The effects of apologies for service failures in the global online retailS Sengupta, D Ray, O Trendel, YV VaerenberghInternational Journal of Electronic Commerce 22 (3), 419-445, 2018692018
3-) Présentation et applications des mesures implicites de restitution mémorielle en marketingO Trendel, L WarlopRecherche et Applications en Marketing (French Edition) 20 (2), 77-104, 2005692005
4-) Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choicesO Trendel, COC WerleAppetite 104, 33-43, 2016652016
5-) À la recherche du consommateur: nouvelles techniques pour mieux comprendre le clientD Dion, C Pinson, M Herbert, O Trendel, A Rodhain, N Ozcaglar-Toulouse, ...Dunod, 2008582008