Olutayo Otubanjo

Olutayo Otubanjo

Lagos Business School Pan Atlantic University - Lekki / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 96437
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person_outline Olutayo Otubanjo's MOST POPULAR ARTICLES
1-) Leveraging rebranding of ‘unattractive’nation brands to stimulate post-disaster tourismOC Amujo, O OtubanjoTourist Studies 12 (1), 87-105, 20121192012
2-) Understanding the meaning of corporate identity: a conceptual and semiological approachBO Otubanjo, TC MelewarCorporate communications: an international journal, 20071112007
3-) Understanding corporate re-branding: an evolution theory perspectiveA Tevi, O OtubanjoAvailable at SSRN 2197664, 2012582012
4-) Employer branding: Moulding desired perceptions in current and potential employeesT Oladipo, J Iyamabo, O OtubanjoJ. Mgmt. & Sustainability 3, 55, 2013572013
5-) Theorising the interconnectivity between corporate social responsibility (CSR) and corporate identityO OtubanjoJ. Mgmt. & Sustainability 3, 74, 2013392013