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Omar Merlo
AD Scientific Index 2024
Business & Management / Marketing
Imperial College London - London / United Kingdom
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Omar Merlo's MOST POPULAR ARTICLES
1-)
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performanceO Merlo, S AuhMarketing Letters 20 (3), 295-311, 20092152009
2-)
Social capital, customer service orientation and creativity in retail storesO Merlo, SJ Bell, B Mengüç, GJ WhitwellJournal of Business Research 59 (12), 1214-1221, 20061602006
3-)
Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performanceAB Eisingerich, S Auh, O MerloJournal of Service Research 17 (1), 40-53, 20141412014
4-)
Media convergence and the evolving media business model: An overview and strategic opportunitiesS McPhillips, O MerloThe Marketing Review 8 (3), 237-253, 20081452008
5-)
Service firm performance transparency: How, when, and why does it pay off?Y Liu, AB Eisingerich, S Auh, O Merlo, HEH ChunJournal of Service Research 18 (4), 451-467, 20151222015
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