Omar Woodham

Omar Woodham

North Carolina Agricultural & Technical State University - Greensboro / United States
Business & Management / Marketing
AD Scientific Index ID: 5271122
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person_outline Omar Woodham's MOST POPULAR ARTICLES
1-) Speaking candidly: how managers’ political stances affect consumers’ brand attitudesRL Leak, OP Woodham, KR McNeilJournal of Product & Brand Management 24 (5), 494-503, 2015242015
2-) Testing the effectiveness of a marketing simulation to improve course performanceOP WoodhamMarketing Education Review 28 (3), 203-216, 2018232018
3-) I know what I like, I like what I know: how breadth of brand experience and cognitive effort influence brand switchingOP Woodham, ML Hamilton, RL LeakJournal of Marketing Theory and Practice 25 (2), 141-159, 2017222017
4-) Toward understanding the impact of attributes on satisfaction in different price tiersOP Woodham, JA Williams, KR McNeilJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2016112016
5-) An exploratory comparison of private and HBCU marketing student study abroad program (SAP) participation intentionsO Woodham, GW Stone, K Cort, MA JonesAtlantic Marketing Journal 5 (3), 3, 201782017