Ong Chuan Huat (Kelvin)

Ong Chuan Huat (Kelvin)

SEGi University - Petaling Jaya / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 5013698
Universiti SEGi
person_outline Ong Chuan Huat (Kelvin)'s MOST POPULAR ARTICLES
1-) Impact of brand experience on loyaltyCH Ong, HW Lee, T RamayahJournal of Hospitality Marketing & Management 27 (7), 755-774, 20181872018
2-) The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME BrandsCH Ong, SM Salleh, RZ YusoffGadjah Mada International Journal of Business 18 (1), 1-19, 2016432016
3-) Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands StudyCH Ong, SM Salleh, RZ YusoffAsian Social Science 11 (26), 252-266, 2015332015
4-) Social Media Communication with Intensified Pandemic Fears: Evaluating the Relative Impact of User- and Firm-Generated Content on Brand LoyaltyHW Lee, CH Ong, PV ArumugamAsia-Pacific Journal of Business Administration, 2022472022
5-) Influence of Brand Experience and Personality on Loyalty Dimensions: Evidence from Successful Malaysian SME Brands.CH Ong, SM Salleh, RZ YusoffInternational Journal of Business and Commerce 4 (7), 51-75, 2015362015