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Oscar Mcknight
AD Scientific Index 2024
Business & Management / Marketing
Ashland University - Ashland / United States
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Oscar Mcknight's MOST POPULAR ARTICLES
1-)
Assessing the validity of college success indicators for the at-risk student: Toward developing a best-practice model L Tucker, O McKnight Journal of College Student Retention: Research, Theory & Practice 21 (2 …, 2019 202019
2-)
Advertising slogans and University marketing: an exploratory study of brand-fit and cognition in higher education O McKnight, R Paugh Marketing Management Proceedings, 50-55, 1999 191999
3-)
The effect of DAFNE education, continuous subcutaneous insulin infusion, or both in a population with type 1 diabetes in ScotlandJA McKnight, A Ochs, C Mair, O McKnight, R Wright, FW Gibb, ...Diabetic Medicine 37 (6), 1016-1022, 2020102020
4-)
Floating a university website: If you’re going to fish, bring the right baitO McKnight, R Paughtenth annual symposium for the Marketing of Higher Education, New Orleans, LA, 1999111999
5-)
Enhancing return on marketing investment: The net-promoter score in higher educationO McKnight, R Paugh, K Frey, C SongMarketing Management Association (MBAA International) 9, 201972019
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