Oswald Aisat Igau

Oswald Aisat Igau

Universiti Malaysia Sabah - Kota Kinabalu / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 399309
University Malaysia Sabah UMS
person_outline Oswald Aisat Igau's MOST POPULAR ARTICLES
1-) Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? Journal of cleaner production 112, 3436-3450, 2016
2-) Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics International Journal of Sustainable Development & World Ecology 23 (2), 210-220, 2016
3-) Managing local brands in facing challenges of globalization: Be a local or global leader? European Journal of Social Sciences Volume 17, Issue 2, November 2010, Pages …, 2010
4-) Green employee empowerment and green physical evidence: the green service strategy to enhance firm performance Asian Journal of Business Research 7 (2), 94-112, 2017
5-) The effect of perceived value on brand loyalty and mediated by customer satisfaction: A case of hand phone users Malaysia: College of Business, Universiti Utara Malaysia, 2013