Otilia-Elena Platon

Otilia-Elena Platon

Nicolae Titulescu University - Bucharest / Romania
Business & Management / Marketing
AD Scientific Index ID: 4707849
Nicolae Titulescu University of Bucharest
person_outline Otilia-Elena Platon's MOST POPULAR ARTICLES
1-) CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY.G Orzan, OE Platon, CD Stefănescu, M OrzanEconomic Computation & Economic Cybernetics Studies & Research 50 (1), 2016642016
2-) Major shifts in sustainable consumer behavior in Romania and retailers’ priorities in agilely adapting to itT Purcărea, V Ioan-Franc, ŞA Ionescu, IM Purcărea, VL Purcărea, ...Sustainability 14 (3), 1627, 2022362022
3-) An analysis of the social media presence of the brandsOE PlatonGlobal Economic Observer 2 (1), 192-201, 2014152014
4-) Brand community formation: A critical reviewVD Constantin, O Platon, G OrzanAnnales Universitatis Apulensis Series Oeconomica 16 (2), 123-131, 2014152014
5-) An exploratory study regarding the brand-consumer relationship in social mediaOE PlatonGlobal Economic Observer 3 (1), 135-140, 2015