Oya Eru

Oya Eru

Bolu Abant İzzet Baysal University - Bolu / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 4588317
Bolu Abant İzzet Baysal Üniversitesi
person_outline Oya Eru's MOST POPULAR ARTICLES
1-) The effects of consumers' FoMo tendencies on impulse buying and the effects of impulse buying on post-purchase regret: An investigation on retail stores BRAIN-Broad Research in Artificial Intelligence and Neuroscience 10 (3), 2019
2-) An application to determine the efficacy of emoji use on social marketing ads International Journal of Social Sciences and Education Research 3 (1), 230-240, 2017
3-) Kaynak olarak YouTuber’a güvenilirliğin ve marka güveninin gençlerin satın alma niyetine etkisi Ekonomik ve Sosyal Araştırmalar Dergisi 14 (2), 219-238, 2018
4-) The effect of augmented reality experience on loyalty and purchasing intent: An application on the retail sector Sosyoekonomi 30 (52), 129-155, 2022
5-) THE EFFECT OF THE SOCIAL MEDIA ON YOUNG CONSUMERS'CONSUMPTION EXPENDITURE International Journal of Social Sciences and Humanity Studies 5 (2), 86-96, 2013