P Pirakatheeswari

P Pirakatheeswari

Sri Ramakrishna College of Arts and Science - Coimbatore / India
Business & Management / Marketing
AD Scientific Index ID: 4773083
श्री रामकृष्ण कॉलेज ऑफ आर्ट्स एंड साइंस
person_outline P Pirakatheeswari's MOST POPULAR ARTICLES
1-) A study on Consumer Behaviour and Factors Influencing the Purchase Decision of Durable Goods with reference to Salem districtR Rajeswari, P PirakatheeswariInternational Research Journal of Business and Management 7 (2), 10-18, 2014172014
2-) Green Marketing-Opportunities and ChallengesP PirakatheeswariSri Sarada College for Women (Autonomous), Salem–16 1, 2009
3-) Problems and Prospects of Women Entrepreneurs in India in the Era of GlobalizationP PirakatheeswariPacific Business Review International 8 (2), 128-134, 2015
4-) A study on the Impact of Television Advertisements on Purchase Decision of Consumers in Salem District in respect of Durable GoodsP PirakatheeswariSalem, 201332013
5-) A Study on Customers\' Perception towards Digital Payment System with Special Reference to Coimbatore CityPV Rajeswari, P Pirakatheeswari, M VadivelAnnals of the Romanian Society for Cell Biology 25 (2), 3542-3551, 2021