P Thillai Rajan

P Thillai Rajan

Thiagarajar College - Madurai / India
Business & Management / Business Administration
AD Scientific Index ID: 5215474
தியாகராசர் கல்லூரி, மதுரை
person_outline P Thillai Rajan's MOST POPULAR ARTICLES
1-) Perception of product attributes in brand switching behaviour—an explanation through multidimensional scalingR Venkatesakumar, D Ramkumar, PT RajanManagement and Labour Studies 33 (1), 142-156, 200852008
2-) Problem Recognition Styles and Attributes Evaluation-An Approach to Market SegmentationR Venkatesakumar, D Ramakumar, P ThillairajanASBM Journal of Management 1 (1), 128, 200842008
3-) Role of quality initiatives towards growth of MSME’sPT Rajan, S RamkumarProspects of Micro, Small & Medium Enterprises (MSMES) in Indian Scenario, 2018