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Pallab Paul
University of Denver - Denver / United States
Business & Management / Marketing
AD Scientific Index ID: 1610787
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Pallab Paul's MOST POPULAR ARTICLES
1-)
A comparison of concurrent and retrospective verbal protocol analysisH Kuusela, P PaulAmerican journal of psychology 113 (3), 387-404, 20005252000
2-)
Marketing on the InternetP PaulJournal of consumer marketing, 19963681996
3-)
Partitioned presentation of multicomponent bundle prices: evaluation, choice and underlying processing effectsD Chakravarti, R Krish, P Paul, J SrivastavaJournal of Consumer Psychology 12 (3), 215-229, 20022522002
4-)
Individual, collective and social responsibility of the firmT Takala, P PallabBusiness ethics: A european review 9 (2), 109-118, 20001552000
5-)
The impact of cultural values on marketing ethical norms: A study in India and the United StatesP Paul, A Roy, K MukhopadhyayJournal of International Marketing 14 (4), 28-56, 20061412006
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