Pang Looi Fai

Pang Looi Fai

Sunway University - Selangor / Malaysia
Economics & Econometrics / Accounting & Finance
AD Scientific Index ID: 5457837
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person_outline Pang Looi Fai's MOST POPULAR ARTICLES
1-) The effect of celebrity endorsement on brand attitude and purchase intentionCV Vien, CT Yun, PL FaiJournal of Global Business and Social Entrepreneurship (GBSE) 1 (4), 141-150, 2017502017
2-) CELEBRITY ENDORSEMENT INFLUENCE ON UNIVERSITY STUDENTS’BRAND ATTITUDES AND PURCHASE INTENTIONSCV Vien, CT Yun, PL FaiGlobal Business and Social Entrepreneurship Resources (GBSE) Taman Melawati …, 0
3-) FACTORS AFFECTING OUT-OF-TOWN SHOPPER LOYALTY TOWARDS MALLS IN MALAYSIAYA Chee, CT Yun, PL FaiGlobal Business and Social Entrepreneurship Resources (GBSE) Taman Melawati …, 0
4-) DETERMINANTS OF MALL LOYALTY BY OUT-OF-TOWN SHOPPERSYA Chee, CT Yun, PL Fai