Pantea Foroudi

Pantea Foroudi

Middlesex University - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1346404
person_outline Pantea Foroudi's MOST POPULAR ARTICLES
1-) Marketing innovation: A consequence of competitiveness Journal of business research 69 (12), 5671-5681, 2016
2-) Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention Journal of business research 89, 462-474, 2018
3-) Investigating the effects of smart technology on customer dynamics and customer experience Computers in Human Behavior 80, 271-282, 2018
4-) Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector International Journal of Islamic and Middle Eastern Finance and Management …, 2019
5-) Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility Journal of Business Research 109, 472-488, 2020