Pantea Foroudi

Pantea Foroudi

Middlesex University - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1346404
person_outline Pantea Foroudi's MOST POPULAR ARTICLES
1-) Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performanceP ForoudiInternational journal of hospitality management 76, 271-285, 20193582019
2-) Marketing innovation: A consequence of competitivenessS Gupta, NK Malhotra, M Czinkota, P ForoudiJournal of business research 69 (12), 5671-5681, 20164312016
3-) Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial settingP Foroudi, TC Melewar, S GuptaJournal of Business Research 67 (11), 2269-2281, 20144272014
4-) Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intentionP Foroudi, Z Jin, S Gupta, MM Foroudi, PJ KitchenJournal of Business Research 89, 462-474, 20184172018
5-) Investigating the effects of smart technology on customer dynamics and customer experienceP Foroudi, S Gupta, U Sivarajah, A BroderickComputers in Human Behavior 80, 271-282, 20183952018