Paola Zanella

Paola Zanella

Colegio Universitario de Estudios Financieros CUNEF - Madrid / Spain
Business & Management / Business Administration
AD Scientific Index ID: 5086769
Colegio Universitario de Estudios Financieros
person_outline Paola Zanella's MOST POPULAR ARTICLES
1-) Consumer-CEO interaction as catalyst for business model innovation in established firmsP Cillo, RL Priem, G Verona, P ZanellaJournal of Business Research 131, 241-253, 2021132021
2-) Whatever you want, whatever you like: How incumbents respond to changes in market information regimesP Zanella, P Cillo, G VeronaStrategic Management Journal 43 (7), 1258-1286, 202262022
3-) Customers, Markets, and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic ManagementJ Schmidt, R Priem, P ZanellaJournal of Management, 01492063241227157, 202412024
4-) The Microfoundations of Customer Involvement in Business Model Ideation and DevelopmentP Zanella, G Verona, P Cillo, RL PriemAcademy of Management Proceedings 2016 (1), 14130, 201612016
5-) Digitalization Scope and Firm PerformanceCT Liao, K Slavova, MO Vural, P ZanellaAcademy of Management Proceedings 2024 (1), 16837, 20242024