Park Seung Bae|박 승배, seungbae Park

Park Seung Bae|박 승배, seungbae Park

Seoil University - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 5008950
서일대학교
person_outline Park Seung Bae|박 승배, seungbae Park's MOST POPULAR ARTICLES
1-) Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games S Park, N Chung Computers in Human Behavior 27 (6), 2372-2379, 2011 1472011
2-) 마케팅활동, 사회적 상호작용, 플로우가 온라인 게임의 애호도와 구전에 미치는 영향에 관한 연구: 온라인 게임의 브랜드매력성과 브랜드일체감의 매개적 영향 김정구， 박승배， 김규한 마케팅연구 18 (3), 93-120, 2003 902003
3-) Do reward programs build loyalty to restaurants? The moderating effect of long‐term orientation on the timing and types of rewards SB Park, N Chung, SC Woo Managing Service Quality: An International Journal 23 (3), 225-244, 2013 792013
4-) The Influence of Perceived Usefulness, Perceived Ease of Use Interactivity and Ease of Navigation on Satisfction in Mobile Application옥경영， 박승배， 홍재원Advanced Science and Technology Letters 84, 88-92, 2015732015
5-) The identification of marketing performance using text mining of airline review dataJW Hong, SB ParkMobile Information Systems 2019 (1), 1790429, 2019362019