Park Thaichon

Griffith University - Brisbane / Australia

Business & Management / Marketing

AD Scientific Index ID: 51380

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Park Thaichon's MOST POPULAR ARTICLES

1-) Digital technologies: tensions in privacy and dataS Quach, P Thaichon, K Martin, S Weaven, R PalmatierJournal of the Academy of Marketing Science, 20223922022

2-) Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intentionA Vahdat, A Alizadeh, S Quach, N Hamelin, P ThaichonAustralasian Marketing Journal 29 (2), 187-197, 20213922021

3-) A meta‐analysis of customer engagement behaviourM Barari, M Ross, S Thaichon, J SurachartkumtonkunInternational Journal of Consumer Studies 45 (4), 457-477, 20212352021

4-) From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environmentS Quach, P ThaichonJournal of Business Research 81, 163-172, 20172592017

5-) Influencer marketing: Homophily, customer value co-creation behaviour and purchase intentionY Bu, J Parkinson, P ThaichonJournal of Retailing and Consumer Services 66, 102904, 20222532022

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