Pascal Kottemann

Pascal Kottemann

Universität Bielefeld - Bielefeld / Germany
Business & Management / Marketing
AD Scientific Index ID: 4577758
University of Bielefeld
person_outline Pascal Kottemann's MOST POPULAR ARTICLES
1-) Measuring brand image: a systematic review, practical guidance, and future research directions Review of Managerial Science 13, 227-265, 2019
2-) Talent or popularity: What drives market value and brand image for human brands? Journal of Business Research 124, 748-758, 2021
3-) A mechanism for aggregating association network data: An application to brand concept maps Journal of Business Research 79, 90-106, 2017
4-) Parent brands’ influence on co-brand’s perception: a model-based approach Journal of Product & Brand Management 27 (5), 514-522, 2018
5-) Investigating feedback effects in the field of brand extension using brand concept maps Baltic Journal of Management 13 (1), 41-64, 2018