Patrick A Okonkwo

Patrick A Okonkwo

Central Michigan University - Mount Pleasant / United States
Economics & Econometrics / Economics
AD Scientific Index ID: 880573
person_outline Patrick A Okonkwo's MOST POPULAR ARTICLES
1-) Perceived value approach to pricing Industrial Marketing Management 22 (2), 133-140, 1993
2-) Linking experience, product life cycle, and learning curves: Calculating the perceived value price range Industrial Marketing Management 23 (3), 221-228, 1994
3-) Simultaneous new product development: Reducing the new product failure rate Industrial Marketing Management 18 (4), 301-306, 1989
4-) Enterprise resource planning and the competitive advantage: the ease of integrating information between corporate headquarters in the United States and factories in Mexico Competitiveness Review: An International Business Journal 14 (1/2), 13-17, 2004
5-) A Traveler to Distant Places Should Make No Enemies: Toward Understanding Nigerian Negotiating Style Journal of Applied Business and Economics 12 (3), 2011