Patrick Hartmann

Patrick Hartmann

Universidad del País Vasco - Leioa / Spain
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4368001
University of the Basque Country UPV EHU
person_outline Patrick Hartmann's MOST POPULAR ARTICLES
1-) Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concernP Hartmann, V Apaolaza-IbáñezJournal of business Research 65 (9), 1254-1263, 20129752012
2-) Green branding effects on attitude: functional versus emotional positioning strategiesP Hartmann, VA Ibáñez, FJF SainzMarketing intelligence & planning, 20057772005
3-) Green value addedP Hartmann, VA IbanezMarketing Intelligence & Planning, 20064562006
4-) The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilienceMR Paredes, V Apaolaza, C Fernandez-Robin, P Hartmann, ...Personality and Individual Differences 170, 110455, 20215412021
5-) Green advertising revisited: Conditioning virtual nature experiencesP Hartmann, V Apaolaza-IbáñezInternational Journal of Advertising 28 (4), 715-739, 20093682009