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Paul Barretta
AD Scientific Index 2024
Business & Management / Marketing
Wagner College - Staten Island / United States
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Paul Barretta's MOST POPULAR ARTICLES
1-)
How green are you, really? Consumers’ skepticism toward brands with green claims E Ulusoy, PG Barretta Journal of Global Responsibility, 2016 402016
2-)
Beer Purchase Decisions and Consumption BehaviorCA Williams, PG BarrettaBRC Journal of Advances in Business 3 (1), 201872018
3-)
Tracing the color line in the American music market and its effect on contemporary music marketingPG BarrettaArts and the Market 7 (2), 213-234, 201772017
4-)
Consumer perceptions of the inaugural college football championship tournament: A longitudinal studyPG BarrettaJournal of Issues in Intercollegiate Athletics 9 (1), 4, 201622016
5-)
In Brands that are Proclaimed Sustainable, Consumers do not trustE Ulusoy, PG BarrettaThe Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 201522015
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