Paul Egan

Paul Egan

University of Cape Town - Cape Town / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5835037
Universiteit van Kaapstad
person_outline Paul Egan's MOST POPULAR ARTICLES
1-) Marketing to South African consumersJ Lappeman, P Egan, G Rightford, T RamogaseUCT Liberty Institute of Strategic Marketing, 2021142021
2-) Time for an update: Proposing a new age segmentation for South AfricaJ Lappeman, P Egan, V CoppinManagement Dynamics: Journal of the Southern African Institute for …, 2020132020
3-) Revisiting middle-class consumers in Africa: a cross-country city-based investigation outlining implications for international marketersT Chikweche, J Lappeman, P EganJournal of International Marketing 29 (4), 79-94, 2021112021
4-) Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicatorsJ Lappeman, L du Plessis, E Ho, E Louw, P EganInternational Journal of Market Research 63 (1), 58-85, 2021112021
5-) Characterisation, definition, and measurement issues of the middle class in sub-Saharan AfricaH Bhorat, ME Kimani, J Lappeman, P EganDevelopment Southern Africa, 1-18, 2021102021