Paul Ingenbleek

Paul Ingenbleek

Wageningen University & Research Centre - Wageningen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1853464
Wageningen Universiteit
person_outline Paul Ingenbleek's MOST POPULAR ARTICLES
1-) How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environmentsRT Frambach, PC Fiss, PTM IngenbleekJournal of Business Research 69 (4), 1428-1436, 20163192016
2-) Successful new product pricing practices: a contingency approachP Ingenbleek, M Debruyne, RT Frambach, TMM VerhallenMarketing letters 14, 289-305, 20033182003
3-) Value‐informed pricing in its organizational context: literature review, conceptual framework, and directions for future researchP IngenbleekJournal of Product & Brand Management 16 (7), 441-458, 20071622007
4-) Relating price strategies and price‐setting practicesPTM Ingenbleek, IA Van der LansEuropean Journal of Marketing 47 (1/2), 27-48, 20131612013
5-) The Role of Value‐Informed Pricing in Market‐Oriented Product Innovation Management*PTM Ingenbleek, RT Frambach, TMM VerhallenJournal of Product Innovation Management 27 (7), 1032-1046, 20101412010