Paul J Hensel

Paul J Hensel

University of New Orleans - New Orleans / United States
Business & Management / Marketing
AD Scientific Index ID: 1510233
person_outline Paul J Hensel's MOST POPULAR ARTICLES
1-) Marketing scales handbookGC Bruner, PJ Hensel, KE JamesAmerican Marketing Association, 200511192005
2-) Marketing scales handbook: a compilation of multi-item measures, volume IVGC Bruner, PJ Hensel, KE JamesAmerican Marketing Association, 19981891998
3-) Negative advertising: The malicious strain of comparative advertisingKE James, PJ HenselJournal of Advertising 20 (2), 53-69, 19911451991
4-) Direct-to-consumer advertising of prescription drugsJR Williams, PJ HenselMarketing Health Services 15 (1), 35, 19951181995
5-) Multi-item scale usage in marketing journals: 1980 to 1989GC Bruner, PJ HenselJournal of the Academy of Marketing Science 21, 339-344, 1993761993