Paul L Sauer

Paul L Sauer

Canisius University - Buffalo / United States
Business & Management / Marketing
AD Scientific Index ID: 880008
person_outline Paul L Sauer's MOST POPULAR ARTICLES
1-) Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspectiveMYC Yim, SC Chu, PL SauerJournal of interactive marketing 39 (1), 89-103, 20175992017
2-) Composite reliability in structural equations modelingDR Bacon, PL Sauer, M YoungEducational and psychological measurement 55 (3), 394-406, 19955931995
3-) The combined influence hypothesis: Central and peripheral antecedents of attitude toward the adKR Lord, MS Lee, PL SauerJournal of Advertising 24 (1), 73-85, 19952811995
4-) Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstoresMYC Yim, SC Yoo, PL Sauer, JH SeoJournal of the Academy of Marketing Science 42, 528-544, 20142552014
5-) Using moderator variables in structural equation models.PL Sauer, A DickAdvances in consumer research 20 (1), 19932481993