Paul L Sauer

Paul L Sauer

Canisius University - Buffalo / United States
Business & Management / Marketing
AD Scientific Index ID: 880008
person_outline Paul L Sauer's MOST POPULAR ARTICLES
1-) Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective Journal of interactive marketing 39 (1), 89-103, 2017
2-) Composite reliability in structural equations modeling Educational and psychological measurement 55 (3), 394-406, 1995
3-) The combined influence hypothesis: Central and peripheral antecedents of attitude toward the ad Journal of Advertising 24 (1), 73-85, 1995
4-) Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores Journal of the Academy of Marketing Science 42, 528-544, 2014
5-) Using moderator variables in structural equation models. Advances in consumer research 20 (1), 1993