Paul TaylorWest

Paul TaylorWest

Loughborough University - Loughborough / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 6020633
person_outline Paul TaylorWest's MOST POPULAR ARTICLES
1-) Familiarity, expertise and involvement: key consumer segmentation factorsP Taylor‐West, H Fulford, G Reed, V Story, J SakerJournal of consumer marketing 25 (6), 361-368, 2008362008
2-) Market segmentation strategies for complex automotive productsP Taylor-West, J Saker, D ChampionJournal of Strategic Marketing 28 (3), 266-283, 2020172020
3-) Computer assisted sales processes in automotive retailingP Taylor-West, JM SakerInternational Journal of Retail & Distribution Management 40 (7), 493-509, 2012162012
4-) The benefits of using reduced item variable scales in marketing segmentationP Taylor-West, J Saker, D ChampionJournal of Marketing Communications 20 (6), 438-446, 201482014
5-) Segmenting for complexity: persuading people to buy what they don\'t understandP Taylor-West, J Saker, D ChampionJournal of Strategic Marketing 21 (4), 332-346, 201352013