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Pauline Sullivan
AD Scientific Index 2024
Business & Management / Marketing
Tennessee State University - Nashville / United States
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Pauline Sullivan's MOST POPULAR ARTICLES
1-)
Cause‐related marketing: how generation Y respondsY Cui, ES Trent, PM Sullivan, GN MatiruInternational journal of retail & distribution management, 20035242003
2-)
Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvementP Sullivan, J HeitmeyerInternational Journal of Consumer Studies 32 (3), 285-295, 20082962008
3-)
Emotional branding speaks to consumers’ heart: the case of fashion brandsYK Kim, P SullivanFashion and textiles 6 (1), 1-16, 20191902019
4-)
Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluationsH Oppewal, A Alexander, P SullivanJournal of retailing and Consumer services 13 (4), 261-274, 20061942006
5-)
How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?HH Park, JO Jeon, P SullivanThe International Review of Retail, Distribution and Consumer Research 25 (1 …, 20151902015
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