Paulo Morilha Lanzarini Gomes

Paulo Morilha Lanzarini Gomes

Mississippi State University - Mississippi State / United States
Business & Management / Strategic Management
AD Scientific Index ID: 5459803
person_outline Paulo Morilha Lanzarini Gomes's MOST POPULAR ARTICLES
1-) Engagement in social networks: A multi-method study in non-profits organizationsRV Klafke, PM Gomes, DM Junior, SR Didonet, AM ToaldoInternational Review on Public and Nonprofit Marketing 18, 295-315, 202192021
2-) Dealing with integrated marketing communications’ paradoxes in social venturesPC Pimentel, PML Gomes, SR DidonetJournal of Nonprofit & Public Sector Marketing 35 (4), 354-390, 202332023
3-) The relationship between learning orientation and new product development capabilityPA Moreno Espinoza, T Sparano Martins, PML GomesKnowledge and Process Management 30 (1), 3-13, 202312023
4-) THE 4 PILLARS OF INTEGRATED MARKETING COMMUNICATION--A CONCEPTUAL REVIEW OF THE LAST 10 YEARS/OS 4 PILARES DA COMUNICACAO INTEGRADA DE MARKETING--UMA REVISAO CONCEITUAL DOS …AC Pisicchio, PML GomesCPMark-Caderno Profissional de Marketing 10 (5), 68-84, 20222022
5-) Tip Framing and the Appropriate Context: An AbstractH Hardman, VM Landers, FG Adams, P GomesAcademy of Marketing Science Annual Conference, 247-248, 20222022