Paulo Rita

Paulo Rita

Universidade Nova de Lisboa - Lisbon / Portugal
Business & Management / Marketing
AD Scientific Index ID: 4989323
NOVA University Lisbon
person_outline Paulo Rita's MOST POPULAR ARTICLES
1-) The impact of e-service quality and customer satisfaction on customer behavior in online shoppingP Rita, T Oliveira, A FarisaHeliyon 5 (10), e02690, 201910442019
2-) A data-driven approach to predict the success of bank telemarketingS Moro, P Cortez, P RitaDecision Support Systems 62 (June), 22-31, 201410302014
3-) Modelling and testing consumer trust dimensions in e-commerceT Oliveira, M Alhinho, P Rita, G DhillonComputers in Human Behavior 71 (June), 153-164, 20176042017
4-) The internet, consumer empowerment and marketing strategiesGD Pires, J Stanton, P RitaEuropean journal of marketing 40 (9/10), 936-949, 20066422006
5-) On the relationship between consumer-brand identification, brand community and brand loyaltyPS Coelho, P Rita, Z SantosJournal of Retailing and Consumer Services 43 (July), 101-110, 20184972018