Pavel Jašek

Pavel Jašek

University of Economics Prague - Prague / Czech Republic
Business & Management / Marketing
AD Scientific Index ID: 5429842
University of Economics, Prague
person_outline Pavel Jašek's MOST POPULAR ARTICLES
1-) Modeling and Application of Customer Lifetime Value in Online RetailP Jašek, L Vrana, L Sperkova, Z Smutny, M KobulskyInformatics 5 (1), 2, 2018592018
2-) Comparative analysis of selected probabilistic customer lifetime value models in online shoppingP Jasek, L Vrana, L Sperkova, Z Smutny, M KobulskyJournal of Business Economics and Management 20 (3), 398-423, 2019362019
3-) Predictive performance of customer lifetime value models in e-commerce and the use of non-financial dataP Jasek, L Vrana, L Sperkova, Z Smutny, M KobulskyPrague Economic Papers 28 (6), 648-669, 2019182019
4-) Analyzing user activity based on RFM models complemented with website visits and social network interactionsP Jašek22nd Interdisciplinary Information Management Talks, 145-152, 201492014
5-) Role marketingu ve firmáchM KARLÍČEK, M NOVINSKÝ, R TAHAL, J ROŽEK, P JAŠEK, D BUJDOVÁ, ...Zlín : Radim Bačuvčík – VeRBuM, 201472014