Pc Verhoef

Pc Verhoef

University of Groningen - Groningen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1853736
Rijksuniversiteit Groningen
person_outline Pc Verhoef's MOST POPULAR ARTICLES
1-) Understanding customer experience throughout the customer journeyKN Lemon, PC VerhoefJournal of marketing 80 (6), 69-96, 201643122016
2-) Customer engagement behavior: Theoretical foundations and research directionsJ Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC VerhoefJournal of service research 13 (3), 253-266, 201041152010
3-) Customer experience creation: Determinants, dynamics and management strategiesPC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ...Journal of retailing 85 (1), 31-41, 200938982009
4-) Digital transformation: A multidisciplinary reflection and research agendaPC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...Journal of business research 122, 889-901, 202146392021
5-) From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailingPC Verhoef, PK Kannan, JJ InmanJournal of retailing 91 (2), 174-181, 201540152015