Peary Kilei

Peary Kilei

Mount Kenya University - Thika / Kenya
Business & Management / Business Administration
AD Scientific Index ID: 4752788
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person_outline Peary Kilei's MOST POPULAR ARTICLES
1-) The impact of brand awareness on market brand performance of service brands: contextual consideration of Kenya’s banking industryP Kilei, M Iravo, J OmwengaEuropean Journal of Business and Management 8 (10), 92-103, 2016312016
2-) Role of Customer Based Brand Equity on brand Market Performance in the Banking Service Sector in KenyaPK MunyauCOHRED, JKUAT, 201782017
3-) Role of Brand Associations on Market Brand Performance of Service Brands: Evidential View of Kenya’s Banking IndustryMI Peary Kilei, Jane OmwengaJournal of Marketing and Consumer Research 24 (2016), 86-96, 20164*2016
4-) The Influence of Customer Loyalty on Celebrity Endorser Choice Decision Making: An Exploratory Survey of Customers of Selected Celebrity Endorsed Products in Kenya.FMM Peary Kilei MunyauEuropean Journal of Business and Management 22 (2013), 86-93, 20134*2013
5-) The Effect of Public Participation on Performance of Devolved Governance System in Kenya: Case of the Government of the County of KwaleJC Gwidi, P Kilei2