Pedro Mir-Bernal

Pedro Mir-Bernal

Universidad de Navarra - Pamplona / Spain
Business & Management / Marketing
AD Scientific Index ID: 4337682
University of Navarra
person_outline Pedro Mir-Bernal's MOST POPULAR ARTICLES
1-) New marketing in fashion e-commerceS Guercini, PM Bernal, C PrenticeJournal of global fashion marketing 9 (1), 1-8, 20181252018
2-) The complexity turn: Cultural, management, and marketing applicationsAG WoodsideSpringer, 20171222017
3-) The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the …AG Woodside, PM Bernal, A CodurasIndustrial Marketing Management 53, 136-159, 2016992016
4-) Case study research: Core skill sets in using 15 genresAG WoodsideEmerald Group Publishing Limited, 2016732016
5-) Usos del WhatsApp en el estudiante universitario español. Pros y contrasJF Fondevila-Gascón, M Polo López, J Marqués Pascual, P Mir BernalRevista latina de comunicación social, núm. 74, 2019, 2019662019