Peeyush Mittal

Peeyush Mittal

Sharda University - Greater Noida / India
Business & Management / Marketing
AD Scientific Index ID: 5270918
शारदा विश्वविद्यालय
person_outline Peeyush Mittal's MOST POPULAR ARTICLES
1-) A Study of Gender-Wise Perceptions towards the Antecedents of Emotional Branding and Their Linkages with Brand Loyalty, with Special Reference to the Indian FMCG Sector.P Mittal, P BangurInternational Journal of Marketing & Business Communication 10 (2), 202112021
2-) STUDY THE ANTECEDENT OF EMOTIONAL, BRANDING, & ITS IMPACT ON BRAND LOYALTY: WITH SPECIAL, REFERENCE TO INDIAN FMCG, SECTORP MittalBANASTHALI VIDYAPITH, 20182018
3-) THE MEDIATING ROLE OF BRAND COMMITMENT IN CREATING LOYALTY INTENTIONSP Mittal, P Bangur, S Jha